July Web Ratings Show Snap!'s Audience Expanding 47% in One Month's Time
SAN FRANCISCO, Sept. 1 /PRNewswire/ -- Snap!, the directory, search and navigation service jointly owned and operated by CNET (Nasdaq: CNWK) and NBC, was the fastest-growing search engine* for at-home usage, according to the July monthly ratings reported by Media Metrix, the PC Meter Company, the recognized leader in the field of Internet usage measurement services. Snap!'s July audience expanded 47% among unique users from the June ratings period. The announcement was made today by Edmond Sanctis, Snap!'s chief operating officer.
"We are pleased to see such impressive results from Snap!'s initial brand awareness campaign as tracked by Media Metrix," stated Sanctis. "Snap!'s marketing strategy has only begun to make a significant impact in this highly competitive field."
Unique User Percentage Increases for July 1998: - Snap.com 47% - Lycos.com 26% - Infoseek.com 8% - Excite.com 4% - Yahoo.com 0%
During the month of July, Snap! introduced its first marketing program, with on-air promotional spots on the NBC television network. Additionally, the search engine continued to unveil a combination of improvements to its speed, organization and content. Snap!'s new front door, content harvesting tool set and relevancy enhancements proved to be a successful traffic builder.
Snap! recently announced the selection of the Saatchi & Saatchi agency to develop its extensive brand awareness consumer marketing campaign, set to launch later this fall. (For further information, see "SNAP! SELECTS SAATCHI & SAATCHI TO BE ITS AGENCY OF RECORD," 8/27/98.)
About Snap!
Snap!, the free Internet directory, search and navigation service jointly owned and operated by CNET, Inc. (Nasdaq: CNWK) and NBC, offers the most powerful way to organize and find anything on the Internet. The service is logically arranged to give users the quickest route to the best of what they are looking for on the Web, providing efficient, high-quality search results and directory listings. At the heart of the Snap! portal service is a directory of Web sites, built by a team of editors and reviewers to ensure its quality, freshness and usefulness. Users may either search the directory by using keywords, or browse through the directory's 16 topics: Arts & Humanities, Business & Money, Computing & Internet, Entertainment, Education, Health, Kids & Family, Living, Local, News, Oddities, People & Society, Science & Technology, Shopping, Sports and Travel. Snap! also features content from over 75 leading Web publishers. For Internet searching, Snap! offers users highly efficient and effective searching capability online, by tightly integrating a high-quality topical Internet directory with an advanced search engine.
Snap! is available to all Web users at www.snap.com and is distributed by more than 40 leading Internet Service Providers, PC manufacturers and major marketers.
* Snap! developed the list of sites compared, based on the Media Metrix July 1998 and June 1998 "At Home" Key Measures Reports. Sites compared include: Yahoo!, Excite, Infoseek and Lycos.
SOURCE Snap! -0- 09/01/98
/CONTACT: Frances Byrne of Snap!, 415-395-7805, ext. 5635, or francesb@cnet.com/
/Web site: http://www.cnet.com/ /Web site: http://www.snap.com/ (CNWK) CO: Snap!; CNET; NBC ST: California IN: MLM PUB SU: DP-KA -- SFTU026 -- 5495 09/01/98 17:40 EDT http://www.prnewswire.com
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